The United States seems to have turned a corner on Covid, but the ripple effects from the pandemic and shutdowns are still being felt. The predicted “roaring back” — while definitely here — has also been noticeably uneven. No one’s ever...
It’s easy to get lulled into complacency when the housing industry is at the top of its game. In fact, The National Association of Realtors Affordability Index, which looks at three key metrics — home prices, mortgage...
How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision...
Since our last economic cycle — and the resulting great recession — it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument...
As summer approaches, so does blockbuster movie season — and as our friends at Marvel and DC know — Americans love movies about superheroes. In fact, my kids are buzzing about the release of Black Widow and Venom. And why not? Ever since Superman flew onto...
Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently discussed the shortage of skilled trade professionals and what is being done in the home and building products industry to solve this challenge. We shared our insights and...
