Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently discussed the shortage of skilled trade professionals and what is being done in the home and building products industry to solve this challenge. We shared our insights and...
The stakes in Real Estate have never been higher. And that’s creating a feverish competition of creative one-upmanship among some key players… including RE/MAX, Rocket Mortgage, and now Zillow. In the old days, the ad wars were reserved for the...
With Earth Day just around the corner, we thought we’d take a deeper dive into an evolving trend: biophilic design. Finding effective ways to incorporate key elements of the natural world into the built environment is not new. However, this approach has taken on...
Creating brand loyalty is a business model that accomplishes immediate sales benefits, as well as a marketing strategy, designed to foster long term equity. After all, loyalty increases the ability for a brand to establish a robust customer base that will be faithful...
Engaging effectively on relevant social media platforms continues to grow in importance for Home and Building Product brand plans. And, with more than 1 billion users, Instagram has become one of the most popular social networking sites. Ninety percent of...
Since 1995, March has been dubbed “Women’s History Month.” Each year the many accomplishments made by women are highlighted and celebrated. Women continue to break through glass ceilings, as better career opportunities are increasingly available...
