Replicating the Wow Factor in a Virtual World

Replicating the Wow Factor in a Virtual World

For building product brands big and small, the tempo of each year often revolves around a core trade show calendar. After all, most manufacturers allocate a significant amount of their annual marketing budget to trade shows — as these events are critically...
Women’s Growing Influence in the Building Trades

Women’s Growing Influence in the Building Trades

No matter what your political sentiments, it’s hard not to be moved by the recent passing of Supreme Court Justice Ruth Bader Ginsburg. Known in recent years as the “Notorious RBG”, Ginsburg exemplified a spirit of fierce determination along with...
How Giving Back Pays Meaningful Dividends

How Giving Back Pays Meaningful Dividends

If nothing else, the year 2020 has taught us that the world is an increasingly interconnected place. And that corporations play a major role in keeping society functional. As much of the country continues to shelter in place, many of the world’s challenges in...
Marketing to One of Your Most Influential Customers

Marketing to One of Your Most Influential Customers

It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending....
Shifting Building Practices in the Age of COVID

Shifting Building Practices in the Age of COVID

Despite COVID-19 (or, in part, because of it), the residential construction sector is performing well. Housing demand continues to remain strong while supply is limited in most areas. Home builder confidence – as measured by the NAHB/Wells Fargo...
How to Get Architects to Specify  Your Building Products

How to Get Architects to Specify Your Building Products

Building Product Manufacturers work tirelessly to improve their products in the hopes of getting those products specified by those who determine the materials used in a particular construction project. The reality at most architectural firms is that design projects...