Throughout our history and popular culture, people have always related to the punchy underdog. These unknown ‘challengers’ arise from nowhere to confront established leaders, disrupt the status quo, and achieve success when all the odds are stacked against them. Think David versus Goliath, Nikola Tesla versus Thomas Edison, or Rocky Balboa versus Clubber Lang — these challengers were counted out by the popular establishment, but achieved victory with speed, careful planning, and ingenuity.

With compelling storytelling, out-of-the-box-thinking, innovative market strategies, challenger brands boldly gain market share from industry giants… often achieving great success. Home and building product companies today have more tools and opportunities to challenge their competitors and attack the market from multiple angles.

We’ll show how with persistence and the right strategies, home and building product companies can build their brands, grow market share and increase profitability — no matter what your size.

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