CONTENT MARKETING

In 1996 Bill Gates uttered the infamous words, “content is king.” Since then, that simple statement has turned into the mantra of modern marketing. But what does it mean, really? 

Well, while we agree in principle with Bill Gates, what his statement translates to in practice is a bit more nuanced. It’s not enough to develop content for the sake of content. It has to be the right content at the right time seen by the right audience.

Fortunately, at K&A, tailoring and delivering essential content is the kind of stuff we live for. We offer a wide range of content marketing services focused on building products for the residential and commercial construction industries – from blog posts to podcasts, videos to white papers, feature stories to newsletters, and pretty much everything in between.

In fact, we love content so much that it’s safe to say we’re content creation aficionados. We study the marketplace and find receptive audiences. That means we understand how architects think and we speak the language of designers. We know where to find and how to connect with builders and contractors. We know what’s important to dealers and distributors.

What’s our secret sauce? Well, there are lots of ingredients, but what we do best is help our clients rise to the top of the content jungle. The result: consistently engaging, memorable and results-driven content that increases brand awareness and affinity.

But don’t take our word for it. Check out what Shaw Floors has to say about how K&A’s content offerings helped to grow its builder and multifamily channel.