Georgia-Pacific DensDeck

Case Study

We made waves for an industry leading product

While Georgia-Pacific’s (GP) DensDeck product was already well known in the marketplace, GP wanted to optimize the product’s market share. GP retained K&A to promote the quality and longevity of DensDeck, leading to increase adoption among several key target audiences. We developed a head-turning campaign that drove home the product’s strong performance and value, resulting in a significant elevation in brand awareness.

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