Elmira Stove Works has announced that both its Heritage and Northstar lines are available in Viva Magenta – as a custom color option. 

For more than 20 years, Pantone has been selecting the color of the year using trend analysis across multiple areas, including entertainment, travel, and fashion. Pantone calls Viva Magenta the color of the current cultural moment because it’s bold, inclusive and empowering.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, commented on the significance of this year’s color, “Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is a fearless and pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

An animated shade of red, Viva Magenta inspires limitless self-expression and experimentation. The welcoming hue is perfect for those who love a bold and audacious color full of personality.

“Color remains a great form of expression in interior design,” said Tony Dowling, Vice-President of Sales and Marketing at Elmira Stove Works. “It can completely change the look of a space, bringing a whole new perspective. Custom-colored vintage appliances push creative boundaries in the kitchen, taking center stage while also bringing character and a pop of color to the home.” 

Designers and consumers can build a Heritage or Northstar kitchen via the “Create Your Dream Kitchen” tools on the company’s website. Additionally, designers can access Elmira on the 2020 Design Cloud’s 3D CAD catalog, where they can select Elmira appliances in any model or color and produce detailed 3D renderings and panoramas.

Offered in a broad spectrum of colors, the Heritage and Northstar lines can be customized in more than 1,200 hues – including Viva Magenta – to create the perfect style statement.

For more information on all Elmira Stove Works offerings, visit www.elmirastoveworks.com or call 800-295-8498.

About Elmira Stove Works

Elmira Stove Works has been crafting vintage-styled appliances since 1975, and offers full lines of “circa-1850” and midcentury modern / retro appliances; including ranges, refrigerators, microwaves, wall ovens, range hoods, dishwashers, and splash backs. Elmira appliances are sold through dealers across North America. Elmira Stove Works is a privately-owned company based in Elmira, Ontario, Canada.