Harvard Releases Good News for Social Marketers

The Harvard Business Review’s January-February issue, just released, states that multi-taskers may be advertisers’ best audience. It states that “People are combining TV watching and internet use in ways that could be highly valuable to advertisers.” Between laptops,  smart phones, televisions, and tablets, consumers now typically cram as much as 12 hours of media exposure into nine hours of media consumption, the report states.


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