Yesterday, we celebrated Girl Day. The mission is to attract more females to the engineering and automation world. It is also important to note that Girl Day is not just a one-off event… it is meant to spark momentum and awareness about the importance of a continued effort to support this mission. So, while yesterday focused on the immediate need (introducing girls in your community to engineering careers), it also provided the knowledge and tools to continue to educate women of all ages about the profession in the future.
NPR reported that close to 40% of women with engineering degrees either never use their degree or leave the profession for reasons like the glass ceiling, a lack of self-confidence or a lack of mentors. The same report points to getting more women interested in engineering as the biggest problem the profession faces.
Girl Day represents the push happening in society to interest more women in engineering. This push is meant to balance out the playing field among men and women so that there will not only be more women actually using their engineering degree, but there will be more young women saying that they want to be an engineer when they grow up.
That is why Girl Day is so important; it gets us talking about this issue.
Social media is a key player expertly used to spread the word of this movement by creating awareness for both the issue that makes Girl Day necessary and the event itself. A whole campaign launched for this special day uses the hash tag #BringItOut to highlight the idea that there is a little engineer in every girl to be discovered. A series of YouTube videos made for this campaign feature females discussing qualities of the profession that might interest girls such as curiosity, problem solving, innovation and design.
In addition to YouTube videos, the sponsor for this campaign, DiscoverE, is using Twitter to get some bigger companies involved.
By getting companies like GoldieBlox involved through social media, the #BringItOut campaign is able to gain more clout and extend the reach of the message.
We think Girl Day nailed it with this one. What do you think?