Social media has moved far beyond the novelty stage — and for many — is an integral part of daily life.

All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are quoting the likes of Nigella Lawson and Rachael Ray… and then buying their endorsed kitchen wares. And more and more audiences are following recommendations from popular TikTok accounts.

Influencers are trusted by millions. And it’s clear that marketers are paying attention. After all, these influencers are driving online engagement, building word of mouth and — ultimately helping brands — to grow sales.

And that’s valuable currency.

The influencer factor

Lest the concern that influencers are only aimed at consumers, it’s not a secret that B2B is no longer a stranger to influencer marketing .

In fact, in a recent survey, 73 percent of B2B marketing organizations reported working with influencers. And these brand marketers are getting real results. Some 95 percent revealed that working with influencers has helped them achieve one of their top marketing goals.

Influencer marketing is leveraging proven concepts like “product placement”… and scaling them up to the speed of today’s ever evolving marketplace. What’s more, influencer marketing is now within reach for any home and building product brand.

To help better navigate the channel, we’ve put together an easy-to-access guide. Influencing the Influencers will take you through the entire process of how to set up — and gain traction — with a successful influencer marketing campaign.

We break down the specifics of influencer marketing and illustrate important success programs… with actual case studies, from our own client engagements.

And demonstrate how this important strategy dovetails into an integrated marketing budget. Taking you through the various types of influencers — how to identify them — and how to access their influence. Sharing ways to set up campaigns. Manage expectations. And perhaps most importantly, how to measure the results.

So, we invite you to download our e-book, give it a read-through this Labor Day Weekend (reapply sunscreen, as needed) and let us know what you think!

If you would like to discuss setting up an influencer marketing campaign for your brand, send an e-mail to to get the conversation started.