We helped a brand change the face of tile installation

Italian-based brand Litokol engaged K&A to promote the launch of a first-of-its-kind, eco-friendly technology for tile applications. We executed a multi-pronged media push to build awareness for the game-changing new product line among trade professionals and influencers, culminating with an integrated launch campaign and booth activation at Coverings 2019 – and more than 46 earned media placements.