Hispanics, as the largest minority in America, have tremendous buying power.  More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must remember that Hispanics also share a sense of pride in their heritage and culture.

Associated Press recently wrote about the rapidly emerging market of Hispanics, which was the focus of one of our White Papers. See how both pieces discuss this expanding group’s attempts to create a new identity as Hispanic-Americans and how marketers struggle with understanding how to sell to them.