Mr. Steam

Case Study

We helped a leading brand let off some steam

Mr. Steam was seeking to educate consumers on the benefits of an in-home steam shower. The brand engaged K&A to spread the word about the health and well-being benefits of steam therapy, with a focus on outreach to women, the chief decision makers in most households. We coined a new term, “Steamtherapy,” and developed an award-winning campaign that resulted in a dramatic increase in the sales of steam showers among dealers. 

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