How Building Product Brands are Using AI in 2025

How Building Product Brands are Using AI in 2025

Generative AI is transforming industries by offering innovative ways to craft unique experiences. And provide personalized solution recommendations. But it’s in customer service where AI is playing an increasingly central role for building product brands....
10 Marketing Trends for Building Products in 2025

10 Marketing Trends for Building Products in 2025

Happy New Year! As we enter the mid-point of the decade it is helpful to check the rear-view mirror… as we navigate the exciting road ahead. During the pandemic, both renters and buyers found themselves at mutual advantage. Mortgage rates were at historic lows....
How YouTube Delivers for Building Product Brands

How YouTube Delivers for Building Product Brands

Soccer is receiving much deserved expanding attention with Leo Messi’s “hat trick” – coming off the bench in the second half – to win in the season finale last week. In fact, Inter Miami broke the MLS record… with 74 points for the...
Building Product Brand Email Marketing Best Practices

Building Product Brand Email Marketing Best Practices

Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content.  How to clean...
New Social Media Algorithms for Building Product Marketers

New Social Media Algorithms for Building Product Marketers

There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity...