Building Product Brand Email Marketing Best Practices

Building Product Brand Email Marketing Best Practices

Hardly a week goes by without a discussion or two about how to get the most value out of CRM and email automation platforms. Brands seek counsel on best practices for content, subject lines… and the cadence for when to send what content.  How to clean...
New Social Media Algorithms for Building Product Marketers

New Social Media Algorithms for Building Product Marketers

There was a time not too long ago when LinkedIn users saw timeline posts in an order heavily influenced by the popularity of content. That is to say, many audiences viewed the same Gary Vaynerchuk posts because they were “trending”. This popularity...
A.I. Lessons for Building Product Brands by Toys R Us

A.I. Lessons for Building Product Brands by Toys R Us

It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to...
Mid-Year Economic Report: Rough Waters or Smooth Sailing?

Mid-Year Economic Report: Rough Waters or Smooth Sailing?

Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...