Trust and Advertising: Bridging the Gap

Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Mid-Year Economic Report for Building Product Brands

Mid-Year Economic Report for Building Product Brands

Traditionally, a mid-year economic report provides a clear direction. In today’s economy shadowed by uncertainty, the temptation is to wait for more clarity. Less volatility. Maybe even fewer headlines. But history and data continue to show – that the...
3 Tips for Boosting Brand Visibility with Industry Awards

3 Tips for Boosting Brand Visibility with Industry Awards

Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design...