Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain...
When Building Product Brands see a creative campaign strike a chord with homeowners… the temptation to follow suit is strong. Maxwell House’s latest effort – temporarily renaming itself “Maxwell Apartment” – is a clever, well-timed...
The week of November 17th, the stock market experienced sharp volatility including a rare intraday reversal swing of 1,100 points. There’s a palpable confidence gap – yet for building product brands – the “big box” quarterly reports...
