Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Brand loyalty doesn’t work the way it used to. For years, building product brands could grow on familiarity and long-standing relationships. A trusted rep who cultivated dealer recommendations. Or a contractor – who always uses – the same...
With Artemis back in the news this week, one detail stood out to me: when something important breaks, email is not the solution for jobsite communication. Roughly seven hours into the mission, NASA’s crew reportedly ran into an Outlook email issue and had to...
In crowded categories, the brands that win need not be the biggest. The Building Product Brands that are gaining the greatest momentum provide dealers, contractors and specifiers with a clear reason to believe. A compelling promise to remember. And a relevant...
