It’s no secret that generative artificial intelligence tools are the Next Big Thing. While some may perceive AI as a potential threat to job security – its integration into marketing strategies – presents a host of opportunities for those poised to...
Now that 2024 is approaching its midpoint, the economic landscape presents a mix of cautious optimism and lingering uncertainty. The latest Beige Book report from the Federal Reserve reveals that the US economy showed modest growth in late spring. Yet, persistent...
The Home Depot released its latest earnings a week ago, and the report revealed significant insights into the company’s financial performance and strategic direction. As one of the two leading home improvement retailers in the United States, the brand is a...
When it comes to building material sales, effective product marketing is the cornerstone of success. It’s the voice that educates potential customers. Positions products and services in the market. And ultimately, helps to drive more sales. But for many...
In the age of information overload, marketers involved in building material sales face a constant battle for attention. All too often, one-size-fits-all newsletters end up buried in inboxes… unread and unappreciated. But consider what if that generic content...
