We demonstrated how a brand can be more than the sum of its parts

Laminate surface manufacturer Panolam Surface Systems was well known within the A&D community, but its product lines were not tied together in a cohesive way. Panolam recruited K&A to develop a comprehensive brand strategy that would unify its diverse product offering. We delivered a multi-faceted strategic marketing plan that streamlined brand communications, strengthened brand connections and generated increased brand awareness.