The Fish More Deck Challenge

Ecolife Print

In-store Display.

To build awareness and increase market share of Ecolife weather-treated wood products, K&A created a promotion for deck contractors and DIY builders—the Fish More Deck Challenge.

With only four weeks before the International Builders Show in Orlando, we managed to create, produce and deliver all materials on budget and in time for the show. Creative elements included the print advertising seen here, as well as separate brochures for contractors and consumers, a promotional website, social media content, e-mail, collateral, in-store signage and more.

The campaign won numerous creative and marketing awards, including a gold MarCom Award, a gold Hermes Creative Award, and a platinum Brand Builder Award.



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