Despite it’s apparent complexity, using Google Analytics to discover more about your building materials business’ social media reach is fairly easy — and, it can reveal a lot about the success of your strategy Google analytics is the flagship data...
Welcome to the Kleber & Associates blog! Here’s the latest on Google Analytics and Social Media It is extremely clear that technology plays a large part in our livelihoods—but have you ever realized how big of a role social media plays in our society...
For years, creating a brand for building products treated digital marketing as a support function. Host a website. Populate a CRM platform and an outbound email campaign. Post some social content and a budget for selected paid media. And when technology finally became...
The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain...
You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not...
