Despite it’s apparent complexity, using Google Analytics to discover more about your building materials business’ social media reach is fairly easy — and, it can reveal a lot about the success of your strategy Google analytics is the flagship data...
Welcome to the Kleber & Associates blog! Here’s the latest on Google Analytics and Social Media It is extremely clear that technology plays a large part in our livelihoods—but have you ever realized how big of a role social media plays in our society...
You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not...
Traditionally, a mid-year economic report provides a clear direction. In today’s economy shadowed by uncertainty, the temptation is to wait for more clarity. Less volatility. Maybe even fewer headlines. But history and data continue to show – that the...
For decades, Google has been the undisputed heavyweight champion of search, holding some 90% market share. While other platforms have vied for attention, Google has consistently innovated to maintain its dominance. Now, a new era is dawning… and it’s...
