While brands like yours have traditionally focused marketing efforts on Facebook and Instagram…Pinterest has rapidly evolved into a powerful platform that can be leveraged to differentiate Building Product Brands from competition. And Pinterest continues to...
According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells, and case studies or success stories from others who are facing...
The world’s leading manufacturers met in Las Vegas this past week at the Consumer Electronics Show (CES)… the largest consumer innovations showcase trade show experience of the year. If you missed CES and the newest technologies that will be re-shaping our...
Following are four considerations to ensure your marketing will reach even higher levels of success in 2020. Know Thy Audiences. Building product brands have more than one purchaser or specifier. So, rather than developing universally-targeted content, consider...
Turn Content Into Customers How Content Marketing Can Boost Website Traffic for Building Products A white paper by Kleber & Associates This white paper is intended to serve as a primer on content marketing for companies that manufacture, market or sell building...
