The prefab and modular housing category continues to promise sustainability and affordability for our homebuilding channel. It has even attracted cultural icon and influencer, Martha Stewart. Which creates an opportunity for us to leverage best practices in how home...
All too often, the way brands try to motivate a prospect towards purchase — is to show the product — and then encourage the sale… by touting a long list of features and benefits. Indeed, the world is full of messages that shout: “buy me!”...
In life and in business, it’s often better to tell your own story than to have someone tell it for you. Consider the “spin” that each party put on the reasons their candidate was in the best position to ultimately win the U.S. presidential race. And...
Audiences today are more knowledgeable and more demanding than ever before. They’re more quality conscious and much more value conscious. They are also more skeptical. More questioning. And, yes, less trusting. To trust your messaging, audiences must first trust...
A great deal has been written about the growing influence of bloggers and social media influencers. When researching brands and products, audiences frequently turn to influencers to seek their opinions and recommendations. And marketers have taken note – in...
