A great deal has been written about the growing influence of bloggers and social media influencers. When researching brands and products, audiences frequently turn to influencers to seek their opinions and recommendations. And marketers have taken note – in...
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Last week, Warren Buffett stepped down as chairman of Berkshire Hathaway. And the Oracle of Omaha, at 96, moved to chairman emeritus… a shareholder alongside everyone else. “Father Time always wins,” he wrote as a realization before stepping back....
Apple just made headlines with its new iPhone Duo launch. The first foldable iPhone. The biggest change to the product in nearly 20 years. It certainly dominated the news – Apple arrived fully loaded – to share the stage with an assortment of watches,...
