A great deal has been written about the growing influence of bloggers and social media influencers. When researching brands and products, audiences frequently turn to influencers to seek their opinions and recommendations. And marketers have taken note – in...
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Today, families across Mexico and the United States are honoring Día de los Muertos… the Day of the Dead. At the center of this experience is the “ofrenda.” A home altar designed to welcome back loved ones who have passed. Surrounded by...
“I don’t always drink beer. But when I do, I prefer Dos Equis.” Yes, that’s quite a memorable claim from the Most Interesting Man in the World… played by the iconic, bearded gentleman, Jonathan Goldsmith. The storyline continues to...
