A great deal has been written about the growing influence of bloggers and social media influencers. When researching brands and products, audiences frequently turn to influencers to seek their opinions and recommendations. And marketers have taken note – in...
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Hispanic contractors and homeowners now represent one of the fastest-growing sources of revenue in building products… and too many brands in this industry are missing important opportunities. Start with the moment celebrated this past week. The FIFA...
For decades, construction products competed for Google’s first page. Today they are competing… to become AI’s first answer. Gartner sees this shift as so significant that the consultancy expects PR – and earned media budgets – to double...
