A great deal has been written about the growing influence of bloggers and social media influencers. When researching brands and products, audiences frequently turn to influencers to seek their opinions and recommendations. And marketers have taken note – in...
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Recently, two of the most recognized names in exterior building products redrew their maps. James Hardie named Boise Cascade the sole nationwide distributor of its complete exterior portfolio. And Trex similarly, handed national distribution to Specialty Building...
As “back to school” season begins, Arizona State University has made something official: content creation is now a four-year degree at the Walter Cronkite School. That may sound merely interesting… until you consider what it says about influence. A...
