Every building product brand seeks to launch an innovation so successful… that audiences can’t remember when it was ever new. The self-cleaning oven. Ice and water in the refrigerator door. The microwave mounted over the range. We don’t stop to...
The Home Depot has quietly launched a platform. Which many building product manufacturers never expected. Positioning the big box retailer today… as a “media company.” While many Building Product Brands were investing in independent campaigns, The...
Commercializing Innovation.Accelerating Growth. You’ve invested in innovation. Now the challenge is turning it into sustained market adoption and profitable growth. K&A helps building product companies overcome the barriers between innovation and adoption...
HydroBlok How Our Team Is Transforming Innovation Into Market Adoption HydroBlok How Our Team Is Transforming Innovation Into Market Adoption Commercialization in Practice An innovative approach to exterior wall assemblies that simplifies installation while improving...
Hispanic contractors and homeowners now represent one of the fastest-growing sources of revenue in building products… and too many brands in this industry are missing important opportunities. Start with the moment celebrated this past week. The FIFA...
