Recently, two of the most recognized names in exterior building products redrew their maps. James Hardie named Boise Cascade the sole nationwide distributor of its complete exterior portfolio. And Trex similarly, handed national distribution to Specialty Building...
As “back to school” season begins, Arizona State University has made something official: content creation is now a four-year degree at the Walter Cronkite School. That may sound merely interesting… until you consider what it says about influence. A...
Every building product brand seeks to launch an innovation so successful… that audiences can’t remember when it was ever new. The self-cleaning oven. Ice and water in the refrigerator door. The microwave mounted over the range. We don’t stop to...
The Home Depot has quietly launched a platform. Which many building product manufacturers never expected. Positioning the big box retailer today… as a “media company.” While many Building Product Brands were investing in independent campaigns, The...
Commercializing Innovation.Accelerating Growth. You’ve invested in innovation. Now the challenge is turning it into sustained market adoption and profitable growth. K&A helps building product companies overcome the barriers between innovation and adoption...
