If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The...
PLYMOUTH, Minnesota (June 5, 2023) – UGM Surfaces, a leading slab distributor of high-quality surface products, is excited to announce the opening of its new showroom in Plymouth, Minnesota. This new location will provide customers in the area with a...
![[K&A] Paid Media and Earned Coverage Changes for Building Products](https://kleberandassociates.com/wp-content/uploads/2023/03/PESO2023_02.png)
We’re strong believers in the PESO model of marketing and PR. But what does that mean exactly? PESO stands for Paid, Earned, Shared and Owned media. The acronym, developed by PR and social media expert Gini Dietrich, describes the framework for all of...
For the past few months, the luxury hair care brand Olaplex has been fighting allegations of harm caused by their product. The accusations have graduated to legal complaints — and on February ninth, 30 women filed a lawsuit — claiming the...
LAS VEGAS, Nevada (February 27, 2023) – Ohio-based Sauder Cabinetry, a division of Sauder Woodworking, a trusted name in stock cabinetry, is thrilled to introduce Evolve, an unparalleled product line that embodies sophistication, durability and cutting-edge...
