For the building products channel, typically there are at least two or three customer groups that brands choose to target. The architects and designers who create the spaces. The contractors who apply the products. And the end users who live with the...
SOCIAL MEDIA Have meaningful conversations It’s no secret that – these days – having an active social media presence is essential. Not only can social media help to forge a strong connection with audiences, it can increase the likelihood those...
THOUGHT LEADERSHIP Offer an expert opinion While the term “thought leader” gets tossed around a lot these days, it’s much more than just another corporate buzz phrase. Thought leadership is an integral part of any building products marketing program...
Social media has moved far beyond the novelty stage — and for many — is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are...
Influencing the Influencers Free Downloadable eBook Influencers are trusted by millions. And it’s clear marketers are paying attention. After all, these influencers are driving online engagement, building word of mouth and – ultimately helping brands...
