Social proof is a term coined in 1984 by author Robert Cialdini in his book Influence: The Psychology of Persuasion. It’s a phrase that describes the power of social influence. In Cialdini’s words, “The greater the number of people who find an...
Sometimes, to get audiences to recognize the beauty and artistry of a product, advertisers might place it in an unexpected setting. Artistic Tile just refreshed this concept with the latest iteration of their “Bringing Art to Life” campaign....
Over the course of the last few years, an increasing number of brands have added a new executive responsibility to their C-suites… the CCO, or Chief Customer Officer. And they’re in good company. In fact, large pioneering companies from across a broad...
Rebranding is one of the most expensive things you can do in marketing. But it’s not always a good idea… and many companies do it unnecessarily. You may have heard that social media giant Facebook — undoubtedly one of the most powerful, successful...
Just this week, Tesla’s per share price crossed the $1000 threshold and — in so doing — brought the electric vehicle’s market valuation into the trillion dollar club. That’s a distinction shared by a mere six corporations in...
