A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million,...
When one conducts a “random” search for a product or service on the Internet, the results are anything but random. Rather, search engines like Google organize and display pages (lots of pages) of results… in what appears to be a well-choreographed...
As summer approaches, so does blockbuster movie season — and as our friends at Marvel and DC know — Americans love movies about superheroes. In fact, my kids are buzzing about the release of Black Widow and Venom. And why not? Ever since Superman flew onto...
The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement — in...
The digital landscape continues to surge, shaped by the need to share information and gain mindshare in a more complex — and competitive — business environment. Audiences are consuming an ever-increasing wealth of digital content daily… and brands...
