Rebranding is one of the most expensive things you can do in marketing. But it’s not always a good idea… and many companies do it unnecessarily. You may have heard that social media giant Facebook — undoubtedly one of the most powerful, successful...
Just this week, Tesla’s per share price crossed the $1000 threshold and — in so doing — brought the electric vehicle’s market valuation into the trillion dollar club. That’s a distinction shared by a mere six corporations in...
All decision makers want to conduct business with brands they trust. It’s no different for a consumer deciding between competing brands in a grocery store aisle… or a purchasing manager evaluating proposals for building...
Early this year, fast-food chain Subway was hit with a lawsuit alleging that their tuna sandwiches contained no tuna – and, well, no fish at all. While the company was ultimately exonerated, their response provides a lesson in how not to...
The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social...
