Can it be… that the post-pandemic world is really approaching? Just this March, we were all scouring the aisles of our local grocery stores for toilet paper. Do we even remember the BeforeTimes when people used...
For building product brands big and small, the tempo of each year often revolves around a core trade show calendar. After all, most manufacturers allocate a significant amount of their annual marketing budget to trade shows — as these events are critically...
Increasingly, companies are looking at more creative ways to help consumers learn about their brands. While traditional marketing tactics such as print, broadcast and digital advertising continue to remain relevant, more brands are turning to approaches such as...
It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending....
The CPO of the Home: How Women Influence Home Purchases A white paper by Kleber & Associates A chief purchasing officer (CPO) is the executive of a corporation responsible for the management, administration, and supervision of the company’s...
