The ability to deliver empathy and a willingness to “walk in your customers’ shoes” has always mattered. Marketing that connects authentically with end-users and the trade channel on a deeper level — that goes beyond just selling product...
Having an abundance of product choices so that you can find exactly what you’re looking for sounds great, right? Consider, for example, the toothpaste aisle in any drugstore. As you walk down the aisle, you are greeted by seemingly endless variations on what is,...
Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association...
Outdoor living A white paper by Kleber & Associates Up until the mid-20th century, American home life was split between two types of experiences: Urban living in major cities and factory towns where space was limited and accommodations were tight; and rural...
Gen Z: Reaching the Next Generation of Building Product Customers A white paper by Kleber & Associates Reaching millennials — people born between 1981 and 1996 — has been a special project of businesses across the commercial spectrum for the past two...
