Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Last week, The Home Depot posted some of its best results in years… rising 4.9 percent, albeit merely 1 percent on a comp-store basis. And Lowe’s boosted its full year revenue outlook. As well as announcing the acquisition of Foundation Building...
For years, B2B(business-to-business) marketing has been fed a steady diet of features, benefits and transactional relationships. But as the lines between work and life blur – a new generation of buyers has grabbed the reins – and building product marketers...
The arrival of generative AI in marketing communications marks a significant evolution… offering powerful tools for content creation. And for customer engagement. For marketing professionals, the crucial focus is on establishing and adhering to ethical best...
Traditionally, a mid-year economic report provides a clear direction. In today’s economy shadowed by uncertainty, the temptation is to wait for more clarity. Less volatility. Maybe even fewer headlines. But history and data continue to show – that the...
