Trust and Advertising: Bridging the Gap

Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
How to Compete and Thrive as a Challenger Brand

How to Compete and Thrive as a Challenger Brand

On Monday of this week, the Nasdaq posted a significant one-day percentage drop as a market disruption prompted a steep selloff in US chipmakers. AI leader Nvidia sank 17% and it erased about $593 billion in stock market value… the deepest ever one-day loss for...
How Building Product Brands are Using AI in 2025

How Building Product Brands are Using AI in 2025

Generative AI is transforming industries by offering innovative ways to craft unique experiences. And provide personalized solution recommendations. But it’s in customer service where AI is playing an increasingly central role for building product brands....
10 Marketing Trends for Building Products in 2025

10 Marketing Trends for Building Products in 2025

Happy New Year! As we enter the mid-point of the decade it is helpful to check the rear-view mirror… as we navigate the exciting road ahead. During the pandemic, both renters and buyers found themselves at mutual advantage. Mortgage rates were at historic lows....