Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study...
Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly,...
According to a recent survey of 1,000 homeowners using Houzz, more than half who were in the process of renovating their home have continued to pursue their renovations when the coronavirus pandemic was declared in mid-March. While 47 percent of homeowners...
The COVID-19 pandemic has produced an unexpected treasure-trove of marketing data. And opportunity. Building Product Brand market watchers have anticipated that this moment is a golden opportunity to interact and engage with a captive, largely homebound...
Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner relationships… now in refreshing, new ways. As a...
