Amidst the uncertainty, we’re all trying to settle into the “new normal.” One thing is for certain: this moment provides building product brands with opportunities to grow business partner relationships… now in refreshing, new ways. As a...
Social Media 2020 Leveraging Social Media to Build Better Brands A white paper by Kleber & Associates In the wake of uncertain markets, global pandemics and social distancing, social media and its various interactive marketing platforms are more important than...
The ability to deliver empathy and a willingness to “walk in your customers’ shoes” has always mattered. Marketing that connects authentically with end-users and the trade channel on a deeper level — that goes beyond just selling product...
Having an abundance of product choices so that you can find exactly what you’re looking for sounds great, right? Consider, for example, the toothpaste aisle in any drugstore. As you walk down the aisle, you are greeted by seemingly endless variations on what is,...
Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association...
