Gen Z: Reaching the Next Generation of Building Product Customers A white paper by Kleber & Associates Reaching millennials — people born between 1981 and 1996 — has been a special project of businesses across the commercial spectrum for the past two...
According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells, and case studies or success stories from others who are facing...
Georgia-Pacific Gypsum DensDeck Roof Boards Situation Since Georgia-Pacific (GP) introduced its DensDeck® Prime Roof Board in 2000, the product has consistently gained market share to become the most trusted and durable roofing cover board in the industry. Its...
Following are four considerations to ensure your marketing will reach even higher levels of success in 2020. Know Thy Audiences. Building product brands have more than one purchaser or specifier. So, rather than developing universally-targeted content, consider...
In the age of content marketing, blogging has quickly become an important marketing strategy for Building Product Brands who are looking to increase traffic to their websites and generate more leads. In fact, establishing a blog not only attracts more potential...
