Despite our collective experience from previous disruptions to the Building Product and Financing Channels, the panic and economic events associated with the coronavirus (COVID-19) is unlike anything we’ve witnessed. The International Air Transport Association...
Outdoor living A white paper by Kleber & Associates Up until the mid-20th century, American home life was split between two types of experiences: Urban living in major cities and factory towns where space was limited and accommodations were tight; and rural...
Gen Z: Reaching the Next Generation of Building Product Customers A white paper by Kleber & Associates Reaching millennials — people born between 1981 and 1996 — has been a special project of businesses across the commercial spectrum for the past two...
According to a recent Content Preferences Survey Report, 51 percent of B2B buyers rely on content to research their buying decisions. They prefer interactive content that educates rather than sells, and case studies or success stories from others who are facing...
Georgia-Pacific Gypsum DensDeck Roof Boards Situation Since Georgia-Pacific (GP) introduced its DensDeck® Prime Roof Board in 2000, the product has consistently gained market share to become the most trusted and durable roofing cover board in the industry. Its...
