It’s probably no surprise that women drive most household purchasing decisions. Women currently control $7 trillion in U.S. spending. In fact, women today account for 85 percent of all purchases and drive 70 to 80 percent of all consumer spending....
The CPO of the Home: How Women Influence Home Purchases A white paper by Kleber & Associates A chief purchasing officer (CPO) is the executive of a corporation responsible for the management, administration, and supervision of the company’s...
The COVID-19 pandemic, with corresponding political and public health responses, has disrupted commerce and life in a way that hasn’t been seen in generations, if ever. Rising tensions and uncertainty have encouraged companies to venture outside of their comfort...
Because the B2B buyer journey is typically complex – and often requires buy-in from multiple parties – it’s important to make it as easy as possible for prospects to justify specifying your brand over the competition. In a study...
Recent research confirms that audiences are increasingly focused on whether they can trust a brand when making purchasing decisions… ranking “trust” closely behind “price”, according to a survey from Edelman Similarly,...
