The world is producing content at an alarming rate. How can marketers of building products – break through that clutter? By making content that’s irresistible. The amount of information available continues to grow… while our collective attention...
Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...
Together, we’re at an inflection point in marketing and advertising. Old, tried-and-true methods and tools are being completely upended by new technologies and, especially, new ways of thinking. This dynamic can be seen in Unilever’s recent experiment that...
If there’s one technology that’s stood the test of time as a marketing technique, it’s email. News of its death has, on multiple occasions, been greatly exaggerated. But is the end of marketing emails and e-newsletters in sight? What should building...
The home and building world was rocked recently by a new report that millennials who have purchased homes, to a very large degree, regret that decision. How did this happen? And what can you do about it? For years, the industry has struggled with mixed signals from...