How to find Influencers for Building Product Brands

How to find Influencers for Building Product Brands

Who are they? Influencers by definition, are people who influence the beliefs and behaviors of their audiences. For the building and remodeling industry, these influencers are ideally trusted designers, architects and trade industry channel experts. However, we...
How To Avoid Buyer’s Remorse in Building Products

How To Avoid Buyer’s Remorse in Building Products

The home and building world was rocked recently by a new report that millennials who have purchased homes, to a very large degree, regret that decision. How did this happen? And what can you do about it? For years, the industry has struggled with mixed signals from...