Just call Sherwin-Williams the paint advertising police. A while back, we commented on Sherwin-Williams taking Rustoleum to court for their claim that one of their paints offered “twice the coverage.” Our point of view was that while Sherwin-Williams was...
Inaugural offering will deliver early leak detection notification while promoting water conservation ATLANTA – Dec. 13, 2017 – Reliance Worldwide Corporation (RWC), a leading manufacturer of plumbing brands SharkBite®, Cash Acme® and the...
Boise, Idaho — Boise Cascade, LLC, one of the largest producers of engineered wood products and plywood in North America, has announced increased production of AJS 24 FMJ, a single-step, ready-to-install I-Joist for unfinished residential basements and...
In the old days, it was referred to as ‘word-of-mouth’ marketing. That’s when a customer who was impressed with your product or service would tell others about your business. Before the arrival of the Internet, word-of-mouth was how businesses...
Understanding what earned media is — what it isn’t — and where to find it Earned media is precisely what its name implies — word-of-mouth reporting that arises from positive impressions of your business. It represents all forms of attention...
