Lowe’s recently launched its Creator Network – focusing on home improvement content – with 17,000 creators already active in their community. After a year of beta testing, the Mooresville, NC based retailer has explicitly connected this marketing...
ATLANTA (January 2026) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by HydroBlok, a national manufacturer of innovative,...
As we celebrate the life of architect Frank Gehry, we remember the loss of a practitioner who demonstrated – at scale – how architecture shapes markets long before products are ever discussed. Gehry didn’t just design buildings. He redefined what...
The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain...
The 2026 Growth Brief Every Building Products Leader Will Need Before IBS/KBIS 2026 The rules for visibility, influence, and demand are changing. AI-powered search, specifier control, and channel realignment are reshaping who grows – and who gets commoditized....
