The Federal Reserve issued its latest rate cut this week – its third and final move of the year – signaling much more than an incremental shift in monetary policy. It marks a turning point for our channel. After all, housing continues to remain...
The 2026 Growth Brief Every Building Products Leader Will Need Before IBS/KBIS 2026 The rules for visibility, influence, and demand are changing. AI-powered search, specifier control, and channel realignment are reshaping who grows – and who gets commoditized....
When Building Product Brands see a creative campaign strike a chord with homeowners… the temptation to follow suit is strong. Maxwell House’s latest effort – temporarily renaming itself “Maxwell Apartment” – is a clever, well-timed...
The week of November 17th, the stock market experienced sharp volatility including a rare intraday reversal swing of 1,100 points. There’s a palpable confidence gap – yet for building product brands – the “big box” quarterly reports...
McKinsey reports that as we move into 2026, every purchase is being weighed more carefully. Value is being scrutinized purchase by purchase. In this climate, loyalty isn’t just a nice-to-have. It’s what keeps brands on the short list… when every...
