Sometimes, to get audiences to recognize the beauty and artistry of a product, advertisers might place it in an unexpected setting. Artistic Tile just refreshed this concept with the latest iteration of their “Bringing Art to Life” campaign....
Well, another Super Bowl is behind us, and with it are all of the over-thought, dubiously strategic, creative-for-creativity’s-sake commercials. As with every year, the time between the on-field action (such as it was) was filled with gems and duds in almost...
“Whatever home means to you, we’ll help you find it.” This powerful tagline to Zillow’s new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that...
The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...
Welcome to the Kleber & Associates blog! Is There an App for That? Here’s the latest. How often do you use your smartphone in place of your computer to surf the Internet? Smartphone technology is very well suited for those of us on the go. The...
