You’ve seen how far some will go for prizes as small as a free lunch. Think about game shows putting contestants through goofy obstacle courses, or kissing a fish at the supermarket in order to take it home for free. But having someone pay your mortgage?...
As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...
Welcome to the Kleber & Associates blog! Here’s the latest on Super Sunday Branding It’s what they work hard for all year long. And Super Bowl Sunday is their time to shine. No, not the football players… advertising execs! With well over...
Advertising today is a completely different ballgame than it was 50 – or even 10 – years ago. With thousands of ways for companies to reach their target audience, including digital advertising like banner ads and social media or more traditional print ads,...
Welcome to the Kleber & Associates blog! Here’s the latest on Effective branding, straight up Embracing the opportunity to really get its brand name in the face of the general public is Absolut Vodka, which is giving bus shelters a makeover in various areas...
