A new initiative sponsored by the Bureau of Consumer Protection wing of the Federal Trade Commission (FTC) features a rather novel take on educating kids and ‘tweens’ on the effect of advertising on their young lives. The initiative takes the form of a...
Welcome to the Kleber & Associates blog! Here’s the latest on Sustainable Design: An Intro to the Green Lifestyle In today’s world where living a green life is all the rage and eco-friendly is labeled on every other product in the store, more and more...
Welcome to the Kleber & Associates blog! Here’s the latest on The 4 P’s of Integrated Marketing Communication How Marketing Home Products Benefits from Integrated Efforts Is it PR, or is it advertising? Or marketing? Or communications? At Kleber &...
Welcome to the Kleber & Associates blog! Here’s the latest on Staying True to Your Brand When Marketing Home Products Why Your Brand is Your Promise You know the story. When two or more businesspeople care about each other and want to work...
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...
