In my last blog post, Women Still Have the Edge, I discussed the predominant power of today’s women consumers and the differences between them and their male counterparts. Now I’d like to delve into a case study of a real-life marketing campaign geared...
If you still don’t think that women are a vast force among your current and prospective customer base, then it’s time you opened your eyes…and I mean quickly. According to Marti Barletta’s...
Let’s face it, we all love to have our egos stroked and boast our own success, but there is a time when you need to realize that entrustment is key to being a good leader. And this specifically relates to those of you in higher-level management,...
It’s simple. If people are interested in what you’re saying, they’ll continue paying attention as long as you’re sharing new and valuable information. And how do you accomplish this? Below are six ways to create content that packs a punch: Be...
Just as the brand name Starbucks resonates prosperity and the feeling of needing “celebrity cash” to purchase a simple cup of Joe, companies worldwide are carefully selecting company brand names and aligning themselves with other companies that equate...
