Much has been written recently about the rising influence of third-party bloggers. When consumers are researching brands and products, bloggers are among their most sought after resources. This growing trend hasn’t been lost on marketers, either—37...
Be honest—who would you trust more to tell you the unbiased truth about a product or service: the product’s manufacturer, or some anonymous blogger writing a review online? If you answered the “anonymous blogger,” you aren’t alone....
Much has been written recently about the rising influence of third-party bloggers. When consumers are researching brands and products, bloggers are among their most sought after resources. This growing trend hasn’t been lost on marketers, either—37...
