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3 Keys to Improving Brand Voice for Building Products

3 Keys to Improving Brand Voice for Building Products

In the old days, back before smart phones and caller ID, when your phone rang you picked it up — and if the person on the other end was familiar, you could tell right away. How? Because you could recognize their voice. Brands have voices, too. Developing and...
Corporate Social Responsibility For Building Products

Corporate Social Responsibility For Building Products

Earlier this year, the Home1 campaign launched with the mission of raising awareness of the looming housing crisis in America. The campaign is another example of an organization working to effect positive social change… and an opportunity for building products...