Why You Should Add Blogger Outreach to Your Marketing

Why You Should Add Blogger Outreach to Your Marketing

Be honest—who would you trust more to tell you the unbiased truth about a product or service: the product’s manufacturer, or some anonymous blogger writing a review online? If you answered the “anonymous blogger,” you aren’t alone....

Be More Social: The 4-1-1 Rule

Tippingpoint labs first introduced us to the idea of the 4-1-1 Rule for Twitter. In an effort to help all of us better manage our time on Twitter and to help guide us in the right content to be publishing, they suggest tweeting “4 pieces of relevant original...

10 Best Practices in Blogging for Business

Welcome to the Kleber & Associates blog! Here’s the latest on 10 Best Practices in Blogging for Business Blogs have been around for more than a decade and have dramatically increased in numbers since their first appearance. They cover any topic...

The Next Step in Scent Marketing

Many say that the sense of smell is the most powerful sense at recalling memories and emotions.  A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is...