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The Next Step in Scent Marketing

Many say that the sense of smell is the most powerful sense at recalling memories and emotions.  A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products.

Well, it looks like Scent Marketing is being utilized on a much larger scale in North Carolina, where drivers can actually get a whiff of a charcoal and black pepper-scented billboard advertising beef for a local Food Lion grocery store.

Steak scented billboard.

 


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