boomers Archives - Kleber and Associates

Marketing Home Products When Luxury Ideals Change

According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated...

Marketing Home Products to Different Generations in Today’s Workforce

An In-depth Look at Today’s Corporate Culture As business owners, it’s crucial to not only understand the distinctive groups of generations and individuals that make up your staff, but also what defining life events shape their attitudes, workplace...