You know the story. When two or more entrepreneurial businesspeople source a new concept and decide they want to launch it together, they start a company. When it comes to naming it, there can be some back and forth, but eventually a name is decided upon. Next a logo...
Welcome to the Kleber & Associates blog! Here’s the latest on Taking Your Brand Social It may seem like everyone is aboard the social media train (and they probably are). But just because everyone else is doing it – should your brand go social...
Since the inception of corporate marketing, marketing professionals have posed the same two questions: what really drives consumer-purchasing habits? And, how can I use this information to increase my bottom line? Uncovering consumer inspiration One of my recent blogs...
Despite its popularity, the saying “all PR is good PR” couldn’t be farther from the truth. Take, for example, the recent indictment of Michael Vick. Now that’s a PR nightmare. In a country where you’re innocent until proven guilty, the...
