What Crayola can teach building product brands

What Crayola can teach building product brands

Since its beginnings in 1903, Crayola has been an important part of everyday life for kids, parents, and educators. That didn’t happen by accident. The brand has been very intentional about how it cultivates such a strong following, and their approach holds...
How to Align Your Building Product Brand Teams

How to Align Your Building Product Brand Teams

How often does your Sales team talk to your Marketing team? Do they speak the same language? Are they really listening to one another? Are they aligned in their efforts? Consider the following truths: 60% of sales pipelines are stuck… with no decision...
The Best Social Strategy for Your Building Product Brand

The Best Social Strategy for Your Building Product Brand

Since our last economic cycle — and the resulting great recession —  it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument...
How to Grow Brand Loyalty for Building Products

How to Grow Brand Loyalty for Building Products

Creating brand loyalty is a business model that accomplishes immediate sales benefits, as well as a marketing strategy, designed to foster long term equity. After all, loyalty increases the ability for a brand to establish a robust customer base that will be faithful...