In the latest phase of the largest ad campaign in the 132-year history of Benjamin Moore, the paint dealer brand hits a home run by asking the customer a simple question – “Who are you talking to?” Part of an aggressive and robust $50 million...
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand...
Welcome to the Kleber & Associates blog! Here’s the latest on The Number 1 Rule for Social Media Strategies This blog was written by Tracey Fienen, one of Kleber & Associates’ summer interns who, being one herself, has unique insight into young...
JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling...
