According to a recent survey of 1,000 homeowners using Houzz, more than half who were in the process of renovating their home have continued to pursue their renovations when the coronavirus pandemic was declared in mid-March. While 47 percent of homeowners...
Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention....
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...
