How to Create Brand Voice for Building Product Brands

How to Create Brand Voice for Building Product Brands

Steady, consistent dialogue strengthens connections in business relationships… as much as it does in personal ones. For a brand, that dialogue can be summed up as brand voice. Put simply, a brand voice is the language and tone delivered by a brand. It...
New QR Code Strategies for Building Product Brands

New QR Code Strategies for Building Product Brands

Most people who watch the Superbowl each year catch at least some of the ads. And like many of those fans — studying the marketing strategies of each “spot” — is among our favorite experiences of the game. One commercial that has generated its...
Super Bowl LVI Lessons for Challenger Brands

Super Bowl LVI Lessons for Challenger Brands

Super Bowl LVI is just a few short hours away — where two longshot teams, the Cincinnati Bengals and Los Angeles Rams, will be going head-to-head (or rather, helmet to helmet) in a battle for the ultimate victory. This annual sporting event is a beloved American...
Polyvision Selects Kleber & Associates as Agency of Record

Polyvision Selects Kleber & Associates as Agency of Record

ATLANTA (January 2022) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building materials industry, has been named agency of record (AOR) by Polyvision Corp., a global leader in the innovation and...