You make an important building product. But feel disconnected from the architects and builders who specify and install it. For years, manufactures have relied on distributors to “push” their products. Yet marketers have come to learn… that is not...
The arrival of generative AI in marketing communications marks a significant evolution… offering powerful tools for content creation. And for customer engagement. For marketing professionals, the crucial focus is on establishing and adhering to ethical best...
Launching a new builder product is a significant undertaking, fraught with potential pitfalls. And immense opportunities. A well-executed product launch isn’t just about introducing something new… it’s about establishing expanded market presence and...
Construction media leader, Architectural Record will be inaugurating The Architectural Record Awards this fall. The new industry awards will supplement an autumn print edition by recognizing the year’s best built and unbuilt projects – and leading design...
Understanding customer intent is the holy grail for businesses across all sectors… including the builder products industry. Artificial Intelligence stands poised today, to revolutionize how brands connect with their customers… providing unprecedented...
