How Building Product Brands are Using AI in 2025

How Building Product Brands are Using AI in 2025

Generative AI is transforming industries by offering innovative ways to craft unique experiences. And provide personalized solution recommendations. But it’s in customer service where AI is playing an increasingly central role for building product brands....
Smart Home Innovations | Trade Show Highlights from CES 2025

Smart Home Innovations | Trade Show Highlights from CES 2025

In Las Vegas this week CES 2025 once again delivered an impressive array of innovations — showcasing the latest advancements — in smart home technology. Our team experienced a glimpse into a future where artificial intelligence, sustainability and...
10 Marketing Trends for Building Products in 2025

10 Marketing Trends for Building Products in 2025

Happy New Year! As we enter the mid-point of the decade it is helpful to check the rear-view mirror… as we navigate the exciting road ahead. During the pandemic, both renters and buyers found themselves at mutual advantage. Mortgage rates were at historic lows....
Trade Show Review: Newest Outdoor Living Innovations

Trade Show Review: Newest Outdoor Living Innovations

This past week in Dallas, some ten thousand industry professionals from all 50 states and more than 60 countries participated at the International Pool, Spa & Deck Expo. The combined show brings together every segment of the industry – including...