Recently, Etsy – the online marketplace for handmade goods – launched a new marketing mission, “Keep Commerce Human”. The campaign spotlights its sellers, while addressing the rise of automation and mass production… as threats to...
When you think of a building materials marketing campaign, promotional messaging traditionally is geared toward either building owners or contractors. After all, both audiences seek to learn about the latest products and technological innovations. But Trane...
Our team’s coverage of the International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2025 continues from last week. The annual experience – after all – was simply more comprehensive than a single review could contain. In...
This year’s International Builders’ Show (IBS) and Kitchen & Bath Industry Show (KBIS) in Las Vegas lived up to their reputations as the premier event for the North American home construction and remodeling industries. With record-breaking attendance,...
Generative AI is transforming industries by offering innovative ways to craft unique experiences. And provide personalized solution recommendations. But it’s in customer service where AI is playing an increasingly central role for building product brands....
