Lead Intelligence for Building Product Brands

Lead Intelligence for Building Product Brands

Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial...
Tips for a Building Product Brand Website That Gets Noticed

Tips for a Building Product Brand Website That Gets Noticed

Now, more than ever, simply having a web presence isn’t enough. When customers and prospects want to learn more about a building product or solution — to check on available options or to answer a question — audiences expect to be able to find the...
Campaign Critique: Pella Windows “Surfing for Attention”

Campaign Critique: Pella Windows “Surfing for Attention”

Whether they realize it or not, building products marketers — like all marketers — are after one thing. It’s not brand awareness. Customer loyalty. Clicks or views or impressions or engagement. It’s not even sales. All those goals are...